Brand Protection Simpler | Waste Management services in Dubai

Everyone knows the importance of a good brand image. To put it simply, if the company has a good brand image, customers will feel comfortable about doing business with that company resulting in more cash flow and better equity. The better the brand image is, the more chances people are going to view it as the preferred company to interact with. A positive image gives the customers the belief that the company is trustworthy and they can count on it in the future as well. If done well enough, the company might even have a surge of influencers and advocates. Look at Pinterest for example, the company has such a strong brand image that it basically recycles user made content to market itself.

Only a handful of companies can claim to have that perfect positive image. We know that if there was a listing, the companies with negative brand perceptions would outweigh those with positive brand perceptions by a landslide. You might have heard the quote, “It takes only a second to turn a positive image into a negative one but a lifetime to turn it around”. This is entirely true. If a customer decides to eat at a restaurant and loves the food so much that he tries it for the next 12 weeks with the same outcome, we can say that he had a positive image of the brand. But what if on the 13th visit, he got served distasteful food? This would lead to a negative image and chances are, he would never eat there again. That is how powerful human perception can be.

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Supporting the Ocean Story to Create a Global Impact

 The Ocean Story

While our ocean makes up over two thirds of our planet's surface, it largely remains ‘out of sight and out of mind’ in mainstream media and even at high-level UN negotiations. 2021 marked the start of the UN Ocean Decade - a pivotal 10 years for the future of our ocean.

We urgently need to inspire support and much-needed action to save our oceans. This is our last chance; if we don't act now many species will vanish. As an experienced underwater diver and photographer, Vincent Kneefel has initiated The Ocean Story to capture the beauty and tell the stories of 9 endangered marine species linked to 3 mega- threats (Overfishing, Ocean Warming, and Plastic Pollution) in a unique way.

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GLASS – Possible to recycle Infinitely

Glass is a non-crystalline, often transparent, amorphous solid that has widespread practical, technological, and decorative application.

Glass is a material that can be recycled indefinitely without losing any quality. It can be melted down and transformed into a variety of products, from glass fibre to drinking glasses. Glass is taken to a manufacturing or recycling plant, where it is broken down into smaller pieces called cullet which can be re-manufactured to new recycled glass products.

Benefits of Recycling Glass

• Glass produced from recycled glass reduces related air pollution by 20% and related water pollution by 50%.
• Recycling glass reduces the space in landfills that would otherwise be taken up by used bottles and jars.

How does Glass Recycling protect the Environment?

It may take up to a million years for a glass product to decompose after being disposed of in a landfill.

Glass products and materials are 100% recyclable and can be recycled endlessly without losing their purity or quality. Every ton of glass that is recycled saves more than a ton of the raw materials needed to create new glass, which only necessitates the extraction of less natural resources like sand, limestone, and soda ash from the environment. Glass scraps are crushed into cullet, which can be melted down and utilized to create new glass items, promoting the circular economy.

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